A #SchoolNaChhoote Initiative in Association with CRY
Donate ₹50 or more to educate and support children
impacted by the Covid-19 pandemic.
Children need support to cope with their studies and stay in school
Since the onset of the Coronavirus pandemic, over 1.5 million schools have shut down affecting nearly 2.47 million children enrolled in elementary and secondary schools in India. With an ever increasing dropout rate, child labour in vulnerable communities is at an all-time high. Kiehl’s recognises that intervention to ensure children’s education is the need of the hour and has hence volunteered to facilitate fundraising for the bridge course programme.
Kiehl’s has a long-standing history of corporate social responsibility in the welfare of the local communities. Since its inception in India, Kiehl’s has continued to work at the local level to support organizations in the community. Kiehl’s believes in the saying ‘better skin leads better community’ and has partnered with organizations such as CRY, Teach for India and Autism Centre for Excellence (ACE) over the years.
Closure of schools during pandemic has adversely affected learning of children. It has increased persisting inequalities and deepen the already existing learning crisis amongst children. Our #SchoolNaChhoote campaign aims to ensure that children from underserved families do not drop out of school.
We intend to empower children, for which we have been persistently working to extend educational support to the marginalized children and avoid school drop out due to the pandemic led economic crisis being faced by their families.
“The festive season is a time for love, light and celebration. However, it is also a time to reflect on our blessings and give back to society in any way that we can. Children’s education is an essential determiner of their future and we must do all that we can to ensure that they get the schooling they deserve. CRY is doing a remarkable job with this bridge course and we are honored to be able to contribute our time and effort to this cause.”