A facial serum is a lightweight, highly concentrated formulation that helps target concerns and improve skin’s overall appearance. Unlike creams and lotions, serums often absorb easily, penetrating below skin’s surface to deliver active ingredients to the skin. With a targeted approach to skin concerns, serums can often help improve skin’s appearance more quickly than creams or Moisturizers.

Facial serums help target skin concerns by delivering highly concentrated formulations of active ingredients. Targeted serums can help improve a range of skin concerns including fine lines and wrinkles, Fine Lines & Wrinkles, dark spots, and rough skin texture.

To effectively target your skin concerns, apply a facial serum morning and night. In the morning, apply a serum after Cleansers and Toners and before smoothing on a Moisturizers and SUNSCREEN. At night, apply a serum before your moisturizer.

Apply your facial serum before smoothing on your Moisturizers. Many moisturizers provide a protective barrier on skin to help lock in moisture and skincare treatments (like your serums). If a serum is applied after a moisturizer, it may even be less effective as it may not penetrate this moisture barrier.

Improve skin’s overall appearance and target concerns with a highly concentrated face serum. Read on to discover our our best facial serum for your skin concern.