As you age, not only does collagen in your skin becomes damaged but your skin also produces less collagen, causing skin to lose elasticity and firmness. To help visibly firm skin, look for skincare formulas that plump skin and help it appear firmer. Wear a daily SUNSCREEN to help defend skin from sun damage which can cause damage to collagen resulting in a gradual loss of skin elasticity and firmness.

Age and genetics are two of the key causes of sagging skin. External aggressors like UV rays, diet and pollution can also damage skin and cause it to lose firmness prematurely.

Within skincare formulas, Vitamin C is known to help visibly firm skin and reduce the appearance of fine lines and wrinkles. Formulas with Retinol may also help skin appear firmer. While a moisturizer or serum with Hyaluronic Acid may not help firm skin, this water-loving ingredient can help retain moisture to visibly plump skin for a smooth appearance.

Using a Vitamin C serum can help visibly firm skin while also helping to reduce the appearance of Fine Lines & Wrinkles. If your skin is starting to lose elasticity and firmness, look for an effective, multi-targeted anti-aging moisturizer that can help hydrate skin while helping skin look and feel firmer. In addition to your regular skincare routine, use a Face Masks formulated to help visibly firm skin several times a week.